Case Study

EMR Elevator Services

A complete website redesign that transformed an outdated WordPress site into a modern, customer-focused Webflow experience built to strengthen EMR's online presence and generate new business.

Role

Designer + Webflow Developer

Platform

WordPress → Webflow

Focus

UX • Content Strategy • Development • SEO

project Overview

Modernizing an established company's digital presence.

2015 → 2025

EMR Elevator Services has been a trusted provider of elevator maintenance, modernization, repair and installation for decades. Their website, built in 2015, no longer reflected the quality of their work or supported their goals for growth and new customer acquisition.

The project included a complete redesign and rebuild in Webflow with refreshed messaging, professional imagery, stronger calls-to-action, an updated inquiry form, and the addition of their new KÖHLER partnership.

The Challenge

An aging WordPress website relied heavily on dense copy, limited imagery, and few calls-to-action, making it difficult to communicate EMR's value or turn visitors into prospective customers.

The Solution

A complete redesign with refreshed messaging, clearer visual hierarchy, service-focused content, strategic calls-to-action, and a modern Webflow build designed around EMR's customers.

The Impact

A more professional and persuasive digital presence that clearly communicates EMR's services, differentiators, and partnerships while making it easier for potential customers to take the next step and get in touch.

The starting point

An established company with a website that no longer reflected it.

Dense content

Long blocks of copy made important information difficult to scan.

Limited visual storytelling

Limited imagery did little to communicate EMR's services, expertise, or industry.

Weak conversion paths

Visitors had few clear prompts to contact EMR or explore specific services.

Dated presentation

The overall experience no longer reflected the professionalism of the company.

The transformation

From brochure site to business tool.

Before

❌

Text heavy

❌

Limited imagery

❌

Few CTAs

❌

Company focused messaging

→

↓

after

✓

Clear hierarchy

✓

Professional imagery

✓

Strategic CTAs

✓

Customer-focused messaging

design decisions

Lead with the customer's problem

Instead of opening with a paragraph describing the company, the redesigned site immediately communicates the customer's desired outcome.

Before

"EMR Elevator Services is a Louisiana-based elevator company specializing in..."

→

after

"We Keep Your Elevators Running - Without the Runaround"

Clear pathways to core services

The four primary service categories are immediately visible, making it easy for visitors to find the solution they need.

From company-centered to customer-centered

Messaging throughout the site was reframed to focus on the customer's challenges, needs, and outcomes.

From

 Who we are

 Services we provide

 Company information

 Read more

→

 How we help

 Problems we solve

 Customer benefits

 Take action

Turn differentiators into selling points

Key advantages that were buried in paragraphs are now easy to scan and immediately build trust.

Flexible Contracts

No long-term contracts.
No trap doors.

Monthly Maintenance

Systematic care that prevents problems.

Straight Time Overtime

Evenings, weekends, and holidays.

Local Service

Based in Louisiana.
We're nearby.

24/7 Availability

Real people. Real help. Anytime.

improved contact experience

The inquiry form was simplified and updated to make it easier for busy property managers and building owners to get in touch.

The result

A clearer, more professional website built to support what comes next.

The new site makes it easier for customers to understand EMR’s services, recognize what sets the company apart, and take the next step. Refreshed content, stronger calls-to-action, and a more intentional user experience give EMR a digital presence that better reflects the company today.

Clearer

Stronger

More Stratigic

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