Clearview Estates (Lead Generation Landing Page)
Challenge
Clearview Estates wanted a landing page that communicated luxury, expertise, and personalized service. The main goals were to:
- Showcase featured listings in a visually appealing way.
- Convey the agency’s market knowledge and client-first approach.
- Build trust through testimonials and clear branding.
- Encourage inquiries via a straightforward lead form.
Approach
1. Branding & Visual Direction
- Logo Concept: Minimalist monoline house silhouette with a sun/mountain horizon, conveying sophistication and Southern California lifestyle.
- Color Palette: Navy Blue (#2C3E50) for trust, Gold (#D4AF37) for luxury accents, complemented by White (#FFFFFF) and Light Gray (#F5F5F5) for balance and readability.
- Typography: Playfair Display for headings (elegant, high-end feel), Open Sans for body text (clean, legible).
- Design Style: Clean, modern layout with generous white space, slightly rounded listing cards, and high-quality imagery to emphasize properties.
2. User Experience & Layout
- Hero Section with clear value proposition and CTA buttons: “Browse Listings” and “Schedule a Call.”
- About Us section to communicate experience and approachability.
- Featured Listings section with placeholder property cards to showcase luxury homes.
- Why Choose Us section to highlight USPs (local expertise, curated listings, 1:1 service).
- Client Testimonials to build credibility and trust.
- Contact form CTA designed for easy lead capture.
- Optional map for visual interest and location context.
3. Content Strategy
- Copy focused on luxury, trust, and personalized service.
- Headlines and CTAs designed to drive action and engagement.
- Testimonials formatted for readability and social proof.
Outcome
Visually stunning layout with balanced imagery and typography that give a sense of prestige and sophistication.
Clear calls to action guide visitors naturally to browse listings or submit inquiries.
Testimonials and a professional design enhance credibility, conveying trustworthiness and expertise.
The portfolio section highlights the ability to combine branding, UX, and copywriting into one cohesive landing page design.
Conclusion:
This project demonstrates the ability to create high-end, user-focused landing pages for niche industries. The challenge was balancing elegance with functionality — ensuring that the design not only looked luxurious but also converted visitors into leads.
EMR Elevator Services (Website Redesign)
Challenge
EMR Elevator Services had an outdated website that didn’t fully represent their professionalism or expertise. The layout was text-heavy and lacked clear organization, making it difficult for visitors to find key information such as services, service areas, or team contacts. Additionally, the design didn’t reflect the company’s strong reputation in the elevator industry or their commitment to reliability and client communication.
Approach
The redesign focused on creating a modern, structured, and trustworthy online presence. Key improvements included:
- Clear Navigation: Simplified menu with intuitive sections like Services Offered, Where We Operate, and Meet Our Staff to guide users efficiently.
- Professional Visuals: Introduced consistent photography and layout to humanize the brand — featuring high-quality staff photos and concise bios that highlight expertise and leadership.
- Refined Messaging: Rewrote content to emphasize EMR’s strengths — reliability, communication, and technical skill — with approachable yet authoritative tone.
- Visual Hierarchy: Improved readability with strategic use of bold headers, contrasting typography, and white space.
- Local Credibility: Reinforced community connection with Jefferson Chamber membership display and local contact details.
Outcome
Conveys professionalism and trust through clean design and clear structure.
Makes it easy for clients to find information and reach the right team member.
Enhances brand credibility with consistent visual identity and client-focused language.
Strengthens local reputation through visible community involvement and accessible contact details.
Conclusion:
Overall, the redesign transformed EMR’s online presence from a basic informational site into a polished, client-centered digital asset that reflects their service quality and commitment to excellence.
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Spark Summit (Conversion Focused Campaign Page)
Challenge
This client needed to promote a three-day conference and needed a landing page that could do more than just share event details. It had to turn interest into ticket sales.
Because the event targeted visionaries, creatives, and industry leaders, the design needed to feel polished and credible, while still creating a sense of urgency to register early. In short, the page had to strike the right balance between premium and persuasive, showcasing value while driving conversions.
Approach
To bring the Spark Summit landing page to life, I focused on creating a design that was clear, engaging, and built to convert. Every element was carefully considered, from messaging and visuals to layout and functionality to guide visitors through the page, highlight the event’s value, and make signing up simple and compelling. Key highlights of the approach include:
- Clarified the value proposition with a bold headline: “Where Innovation Meets Inspiration”. And strong sub-headline: “Join 2,000+ visionaries…” ; right away you set the audience and scale.
- Emphasized key benefits: 60+ sessions, industry leaders, hands-on workshops, networking.
- Visual hierarchy & layout: hero section, ticket tiers, schedule snapshot, testimonials, FAQs.
- Conversion-focus: clear CTAs (“Secure Your Spot”, “Get Your Tickets”), price tiers, urgency (“Early Bird $299”).
- Trust elements: featured speakers (names + roles), testimonials from past attendees, venue info (historic venue adds prestige).
- User experience/design considerations: e.g., mobile responsiveness, clean typography, use of imagery to evoke innovation & inspiration.
- Backend/integration: ticketing system, form/submission, analytics/tracking.
Outcome
The landing page made a noticeable impact right away. Even without all the full analytics yet, there were clear signs of success:
Registrations jumped compared to the previous event page — early metrics already showed a significant uptick.
Early bird tickets sold out faster than anticipated, creating buzz and urgency around the event.
Visitors stayed engaged longer on the page, with lower bounce rates from email and paid ad traffic.
The client shared their excitement: “The landing page finally gave us the premium look we needed, and we saw registrations double in the first week.”
Conclusion:
This project demonstrates my value in designing for professional -service clients for the purpose of organizing a thought-leadership event. I learned that focusing on credibility and outcome leads to effective messaging when it comes to high-value professionals.
The Pituitary & Skull Base Institute
Challenge
This client needed a new website with an effective design strategy to establish a credible national brand. The site had to connect with a broad audience, be easy to navigate, and focus on converting visitors into leads or customers. Our challenge was to strike the right balance between visual appeal, functionality, and user behavior to make that happen and deliver real results.
Goal
Establish Brand Credibility:
The website should instantly communicate trust and authority in the industry. Use professional typography, consistent brand colors, high-quality images, and client testimonials to reinforce credibility and build confidence with visitors.
Appeal to a National Audience:
The design needs to connect with users across the country while staying true to brand identity. Tailor the content, message, and visuals to feel locally relevant, referencing regional events, culture, or services where it makes sense, without losing the bigger national perspective.
User-Friendly Navigation:
The site should be simple to use on both desktop and mobile. A clean, well-organized layout with clear clear call-to-action buttons and straightforward menus will help users find what they need quickly. Make sure the navigation bar and footer include key links to pages like services, products, and contact information.
Conversion-Oriented Design:
Every element of the design should support the site's main goals, like requesting an appointment or contacting the team. Use strong clear CTAs such as "Get Started" or "Learn More" in strategic spots throughout the site to guide users to take action.
Result
The result is a website that strategically blends aesthetics, functionality, and user psychology to meet the client's goals.
Established Brand Credibility:
The site was built with cohesive, professional branding featuring consistent colors, typography, and imagery aligned with a national identity. Trust-building elements such as client testimonials, research-based content, and clearly accessible legal pages (About Us, Privacy Policy, Terms of Service) were used to enhance transparency and credibility.
User-Friendly Navigation:
A clean and intuitive layout was implemented to ensure users could easily find what they needed without feeling overwhelmed. Navigation menus were structured logically, and high-visibility CTAs guided users to key conversion points such as contact forms. The fully responsive design ensured a seamless experience across all devices.
Conversion-Oriented Design:
Prominent call-to-action buttons (e.g., “Get The Help You Need Today”) were strategically placed to capture user attention and drive engagement. Simplified forms were created for easy submission, ensuring that users could effortlessly take action.
Conclusion:
By focusing on credibility, usability, and conversion, the website successfully met its objectives-delivery a user experience that builds trust, drives action, and supports long-term business growth.
Snook Spine/JIS Orthopedics
Challenge
The objective here is to establish JIS Orthopedics and its physicians as the leading experts in orthopedics while boosting site traffic and converting visitors into patients through online scheduling, calls, and form submissions.
Goal
Content with Authority:
Provide well-researched, credible, and informative content that establishes trust and expertise in the field.
Patient Testimonials:
Feature real stories and positive feedback from patients to build trust and credibility with potential clients.
Clear CTAs (Call-to-Action):
Use prominent and easy-to-understand buttons or links that guide visitors toward the next step (e.g., schedule an appointment, contact us).
Brand Voice:
Maintain a consistent and authentic tone that reflects the values and personality of the brand, creating a connection with visitors.
Mobile-Friendly Design:
Ensure the website is optimized for all devices, providing a smooth and easy-to-navigate experience on mobile phones and tablets.
Physician Bio:
Present detailed, yet concise, information about the physician’s background, experience, and specialties to build trust and showcase expertise.
Accomplishments and Qualifications:
Highlight the physician's education, certifications, and professional achievements to demonstrate authority and competence in their field.
Easy-to-Find Contact Info:
Make contact information, such as phone numbers and email addresses, easy to locate so visitors can quickly reach out.
Result
Content with Authority:
This website features a sleek, professional design with a modern, minimalist layout that prioritizes user-friendly navigation. Its color scheme and typography are carefully chosen to convey medical professionalism, reinforcing the clinic’s trustworthiness and expertise. The site also emphasizes the clinic’s advanced treatments and state-of-the-art procedures, showcasing its commitment to providing exceptional, cutting-edge care.
Patient Testimonials:
Patient testimonials and success stories are prominently showcased, highlighting satisfaction and positive outcomes.
Clear CTAs (Call-to-Action):
Easy-to-understand buttons were used that guide visitors towards the next step (e.g., schedule an appointment, contact us).
Mobile-Friendly Design:
The mobile-responsive design ensures a smooth experience for users accessing healthcare information on their phones.
Physician Bio/Accomplishments and Qualifications:
The website also features detailed physician bios, highlighting their qualifications, accomplishments, and areas of expertise, which helps instill confidence in potential patients.
Easy-to-Find Contact Info:
Contact details, including a phone number and easily accessible submission form, are clearly displayed for convenience.
Conclusion:
Overall, the website strikes a perfect balance between professionalism and empathy, effectively communicating both expertise and a compassionate, patient-centered approach.
New Moon Yoga
Challenge
New Moon Yoga needed a website designed for their new yoga studio! Their main priority is to make new clients feel welcome, provide information on the different types of classes, introduce their certified yoga instructors, and allow students to sign up for classes online. No specific photography was provided. A branding guide was included with colors and font requirements.
Goal
Key elements for the website include:
Welcoming Atmosphere: Design should immediately make visitors feel comfortable and encouraged to explore our offerings.
Class Information: Clear sections detailing each type of yoga class, including times, levels, and benefits.
Instructor Profiles: Introduce our certified yoga instructors with professional bios and photos.
Online Class Sign-Up: A user-friendly system for students to easily sign up for classes and manage their bookings.
Stock Imagery: Since no original photography was provided, we will use high-quality stock images that capture the essence of yoga, tranquility, and health. The website should be clean, functional, and visually pleasing, creating a sense of calm that invites both new and returning students to engage with our offerings.
Result
The website successfully incorporates the key elements identified for the yoga studio. The focus on creating a welcoming and calming atmosphere is evident through the design choices, layout, and functionality. The site is visually appealing and user-friendly, providing a seamless experience for both new visitors and returning students. Below are the results from the implementation of the stated goals:
Welcoming Atmosphere Design and Colors:
The overall design of the website uses a soothing color palette of the client's chosen colors contributing to a serene and inviting atmosphere. The font selection is clean and easy to read, with rounded corners on buttons and cards that evoke a sense of softness and calm.
Introduction Section:
A brief, warm introduction to the studio’s mission and philosophy, emphasizing inclusivity and community, is displayed on the homepage, reinforcing a welcoming environment.
Class Information/Clear Sections:
Class offerings are organized by type (e.g., Hatha, Vinyasa, Yin, etc.), with each type having its own dedicated section.
Class Descriptions:
Each class type has a detailed description page that elaborates on what participants can expect, the level of difficulty, and any special requirements (e.g., bring your own mat or props). This ensures prospective students are well-informed before signing up.
Instructor Profiles Bios and Photos:
Each instructor has their own profile page that includes a high-quality photo, a professional bio, and a brief message about their teaching philosophy. The bios are concise yet informative, highlighting certifications, experience, and their approach to teaching.
Instructor Gallery:
Instructors are also featured on a collective "Meet Our Teachers" page, where users can browse through profiles and find an instructor that resonates with them. This section helps build trust and connection between the instructors and students.
Stock Imagery/High-Quality Stock Photos:
Since no original photography was available, the website makes use of a curated selection of high-quality stock images. These images are carefully chosen to represent the essence of yoga—peace, balance, and mindfulness. They feature serene yoga poses, tranquil environments, and diverse individuals practicing yoga, which adds to the inclusive feel of the site.
Image Consistency:
The stock images are consistent throughout the site, contributing to a unified look and feel. They support the website’s goal of creating a peaceful atmosphere and reinforcing the brand’s focus on health and wellness.
Key Features and Functionality Navigation:
Clear, intuitive navigation ensures visitors can easily explore various sections of the site. A sticky header provides easy access to important pages such as classes, sign-ups, and instructor information.
Mobile Optimization:
The website is fully responsive, with all features easily accessible on mobile devices. Class schedules, instructor profiles, and sign-up forms adapt seamlessly to different screen sizes, ensuring an excellent user experience across all devices.
Conclusion
The final website successfully meets all goals, offering a peaceful, functional, and aesthetically pleasing experience. The combination of a calm design, clear class information, personalized instructor profiles, an easy-to-use online booking system, and curated stock imagery creates a comprehensive online presence that both attracts new students and supports the needs of returning ones.
Sleep and Sinus Centers of Georgia
Challenge
Improve conversion results by revising and redesigning the website as well as consolidating and organizing information.
Goal
Improving User Experience (UX):
Redesigning the website to ensure it's intuitive, easy to navigate, and visually appealing. This helps users quickly find what they need, leading to higher engagement and conversion rates.
Increasing Conversion Rates:
By refining the website's design, messaging, and user flow, the goal is to encourage visitors to take the desired actions—whether that's making a purchase, signing up for a newsletter, or requesting more information.
Optimizing Information Architecture:
Consolidating and organizing information so it's easy to digest. Streamlining the content helps users quickly understand the value proposition and reduces bounce rates.
Enhancing Mobile Responsiveness:
Make sure the website works seamlessly across all devices, as many users will likely access it from mobile phones or tablets.
Improving SEO Performance:
Revising the content and design to improve the website’s search engine ranking, can lead to more organic traffic.
Aligning with Branding and Marketing Goals:
The design should reflect the brand's identity, goals, and target audience, reinforcing the overall marketing strategy.
Increasing Engagement:
Creating content and design elements that keep users engaged longer, reducing bounce rates and improving the likelihood of conversions.
Simplifying the Conversion Funnel:
Optimizing forms, calls to action, and checkout processes (if applicable) to make it easier for users to complete the desired actions with minimal friction. These goals would all work together to create a more effective and conversion-optimized website.
Result
Improved User Experience (UX):
The website design was updated to be more intuitive and user-friendly, reducing frustration and improving the overall visitor experience.
Optimized Information Architecture:
The content was organized in a clear, logical manner, allowing visitors to find what they needed quickly and easily, reducing confusion and increasing trust in the website. Consolidating redundant information made it easier for users to absorb the key messaging, leading to increased engagement with the content.
Enhanced Mobile Responsiveness:
The website now offers a seamless experience on mobile devices, ensuring users across all platforms can navigate the site without issues. Mobile traffic increased, and user interactions on mobile devices were streamlined, contributing to higher mobile conversion rates.
Improved SEO Performance:
The redesign incorporated SEO best practices, such as improved site speed, optimized metadata, and keyword-focused content, which helped the website rank higher in search engine results.
Stronger Branding and Marketing Alignment:
The new design and content strategy reflected the brand’s identity more clearly, resonating with the target audience and reinforcing the client’s messaging.
Conclusion:
The website redesign delivered measurable improvements across user experience, functionality, and performance. By streamlining navigation, clarifying content structure, and enhancing mobile responsiveness, the site now offers a smoother, more engaging experience for users. These updates not only improved SEO and mobile conversion rates but also strengthened brand consistency and trust. Together, these changes have positioned the website as a more effective tool for reaching and converting its target audience.
